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Reality Show Seeks to Recruit Nurses, Stat.

An Internet-based reality show about nurses made its debut Wednesday in a bid to improve the image of the profession and attract more nurses to California. The show, "13 Weeks," started Webcasts on http://www.nursetv.com . It follows six nurses recruited from across the nation as they live in a rented $10 million mansion, go surfing and sky diving in their spare time and work in hospitals in Orange County -- home of MTV's reality show "Laguna Beach" and the hit Fox TV drama "The O.C."

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Demand for Nurses Heats Up Competition Among California Hospitals

Demands for new nurses in hospitals and medical centers in California have been on the rise as the state is introducing a new healthcare law and facing a continuing population growth. Competition to hire nurses among local hospitals is so intense these days that some headhunters routinely make cold calls to nursing stations at rival hospitals for luring recruits, a Los Angeles Times report said Wednesday.

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Nurse-staffing firm creates reality show to draw more to profession

Some hunk isn't handing out red roses. And the only island around is Catalina, which on a clear day can be seen from the sun-kissed balcony of the US$10mil mansion. Since September, six "traveling nurses" from around the country have been living in a Mediterranean-style estate in Pelican Point in Corona del Mar, a camera crew shadowing them for - you guessed it - a reality show. But 13 Weeks, which premiered Nov 23 on the Internet, doesn't feature Baywatch extras in white uniforms and sensible shoes who eat insects and hang from helicopters. Rather, 13 Weeks, which chronicles the professional and personal lives of a diverse group of traveling nurses, is more of a documentary aimed at goosing recruitment in the chronically understaffed nursing industry.

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Nurse Shortage Sets Off a Bidding War

Competition to hire nurses in California is so intense that some headhunters routinely make cold calls to nursing stations at rival hospitals, desperate for recruits. Others are sending out direct-mail pitches that read like time-share come-ons. Mission Hospital in Mission Viejo, for example, offers nurses a $200 gift card just to come in and take a look around. And in one extreme case, a nurse-staffing firm is using a $10 million Newport Beach mansion as a lure.

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Traveling nurses surge amid shortage

Amy Morrison has turned the national nursing shortage to her advantage. The 32-year-old nurse hung up her Ohio scrubs six years ago and hit the road. She's one of an estimated 20,000 U.S. "traveling nurses" who move from hospital to hospital on assignments typically lasting 13 weeks. Travel nurses help hospitals fill workforce gaps and, in some cases, keep hospital units open.

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